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Frank L. Reed, Jr., MAI


Office: Gulf Shores

Phone: (561) 270-0541


Frank Reed is a Partner located in the Gulf Shores office.

Reed leads the Senior Housing Valuation Service Line across the company. Reed’s specialized experience consists of valuation and consulting assignments focused on the healthcare and seniors housing industry. Over the past 25 years, Reed has completed over 1,500 valuation assignments involving Independent Living, Assisted Living, and Skilled Nursing Facilities throughout the United States. He is also experienced in providing HUD (LEAN) approved appraisals and market studies, and other non‐traditional appraisal formats (Fannie Mae (DUS) & Freddy Mac). Earlier in his career, Reed worked for some of the world’s largest financial and advisory firms. He later established his own healthcare-focused firm which provided appraisal services with a specialty focus in healthcare and seniors for more than ten years.

Reed earned a Bachelor of Arts with a Major in Real Estate Finance from The University of Alabama in Tuscaloosa, Alabama.


  • Senior Housing Valuation Service Line
  • Real Estate
  • Capital Assets


  • Bachelor of Arts with a Major in Real Estate Finance from The University of Alabama in Tuscaloosa


  • Certified General Real Estate Appraiser in five states.
  • Licensed USCG Master Captain (MMC 453336)


  • MAI (Member Appraisal Institute), Designated in 2015
  • The Appraiser as an Expert Witness” Preparation & Testimony (2016)

Frank Reed, MAI has completed continuing education courses and seminars sponsored by the Appraisal Institute and other real estate factions on an annual basis to maintain state licensing requirements. 

  • State of Alabama Certified General Real Estate Appraiser, License No. G00633
  • State of Florida Certified General Real Estate Appraiser, License No. RZ3624
  • State of Mississippi Certified General Real Estate Appraiser, License No. GA 993
  • State of Louisiana Certified General Real Estate Appraiser, License No. 2175
  • State of South Carolina Certified General Real Estate Appraiser, License No. 6809
  • Member of the Appraisal Institute (MAI)
  • Licensed USCG Master Captain (MMC 453336)


  • Founder, Heron Valuation Group, LLC, Gulf Shores, AL; 1997-2023
  • Founding Partner/COO/Executive Vice President, Salus Valuation Group, Foley, Alabama; 2009 – 2012
  • Director, Cushman & Wakefield of Florida Valuation Advisory Services, Tampa, FL/Birmingham, AL/Gulf Shores, AL; 2003 – 2009
  • Senior Appraiser, Realty Services International (RSI), Tampa, Florida (Commercial Real Estate Valuation & Consulting); 2001 – 2002
  • Senior Appraiser, PricewaterhouseCoopers, LLP (Gulf/Atlantic Valuation Services, Inc.)
    Sarasota, Florida (Healthcare & Retirement Real Estate Valuation & Market Studies); 1998 – 2002

Recent Insights

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Upcoming Events

Apr 17-19 | AHLA Health Care Transactions 2023

Grand Hyatt Nashville, Nashville, TN HealthCare Appraisers is a proud Gold Sponsor. About the Program This program is a unique opportunity to learn the latest commercial developments, strategies, and deal forecasts from noted experts. Gain insight into the business...

May 17-20 | ASCA 2023

May 17-20, 2023 | Louisville, KY HealthCare Appraisers will be exhibiting at booth #1016. Receive competitive, top-quality clinical, regulatory, business and financial information from some of the best and most experienced professionals within the ASC community. As...